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Hi, I'm Amy!

I craft just the right words to solve problems for businesses, organizations and nonprofits.

How can I help you?

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My Experience

Freelance Copywriting
2012 - Present
Clients have included:

- University of Iowa Health Care
- Iowa City Downtown District
- Iowa City Press Citizen's Room and Taste magazines
- University of Iowa Office of Strategic Communications
- Iowa City/Coralville Area Convention and Visitor's Bureau (now Think Iowa City)

Brand Strategy Consulting/ Marketing/Advertising
1999 - Present, Senior Strategist, The Russell Williams Group, Chicago, IL
Brand strategy development and corporate alignment for executive teams and their organizations. Clients are blue chip companies in sectors including Entertainment, Higher Education, Technology, Media/Advertising, Hospitality, Consumer Packaged Goods, Financial Services, Real Estate Development, and Industrial Manufacturing.

1997 - 1999, Account Director, Faulds Advertising, Edinburgh, U.K.

Client Experience:

​- Highland Distillers (Scotch whiskey)

- The National Employment Service

- ScottishTelecom

1991 - 1996, Leo Burnett USA, Chicago, IL
Client Experience:

- Senior Account Executive, Pillsbury, 1995 - 1996

- Account Executive, Miller Brewing Company, 1993 -1995

- Media Buyer/Planner, McDonald’s Restaurants, 1991 - 1993

2023, Master of Arts, Strategic Communication, The University of Iowa School of Journalism and Mass Communication
1991, Bachelor of Arts with High Distinction, The University of Iowa School of Journalism and Mass Communication


David Pedersen,
Strategic Communications Manager,

University of Iowa

Health Care

Amy is a collaborative writer and editor who asks good questions and welcomes feedback.

Most important, she understands the value of strategic communications to help businesses and organizations achieve their objectives. 

What People Say About Me

Wes Habley,

President, Board of Directors

City Circle Theatre Company

Amy is keenly aware that vision without action doesn't help anyone. During her time on our board, she has shown herself to be a strategic thinker who identifies opportunities and helps make them happen. 
Amy is clear and articulate in her communication with colleagues, and her positive attitude moves them to act. 

Brenda Russell Williams,
Founder and President,
The Russell Williams Group

Amy is uniquely gifted at sifting through information to uncover clear, inspiring messages rooted in human insights.


In the 20 years I have worked with Amy, she has always delivered quickly - never late, often early - with exceptional attention to detail.

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